Octonauts – STA
Octonauts – STA, a new licensed partnership.
ACTIVITY: Procuring Sponsorship for our client, STA. Licensed Branded Merchandise. PR. Social Media.
STA values really appealed to Octonauts’ brand team when this idea for a children’s reward scheme was presented to New York based Silver Gate Media by our PR Associate, Samantha.
Heralding the Octonaut’s ‘Explore, Rescue, Protect’ motto, this series naturally appeals to children, but also families, teachers, supervisors… anyone in a position to challenge and reward achievement.
With party bags, certificates, badges, stickers, competitions and branded merchandise, this has been enthusiastically received – and with #swimadventures everyone can participate on social media!