First Strokes

The UK’s leaders in providing the total swimming experience in premium, purpose built facilities.

ACTIVITY: Brand Appraisal. Proposal. New Logo. Brand Style. Leaflets. Brochures. Marketing Collateral. Vehicle Graphics. Signage. Wall Murals.

A serious brand overhaul provided a dynamic, adaptable, all-encompassing solution.

And not just in print, online and the back of buses – the new, purpose built facilities incorporate the branding, with exciting features like the vibrant reception, point of sale displays, unique ceiling lighting in the changing rooms and soft play areas – all built with splash elements from the logo to create a seamless link throughout the First Strokes’ experience.