Fox’s Biscuits

ACTIVITY: Packaging design concepts. 3D Modelling. Consumer Branding

We were involved in this exciting review of all Fox’s biscuit packaging. Part of the exercise included this 3D modelling concept we developed to characterise each product in it’s own Brand Identity.

From kid’s fun snacking and lunchbox products, to grown-up elevenses and premium ranges, we created a strong shelf-presence through this instantly identifiable range of packaging; The pack designs clearly present FOX’S alongside the uniquely stylised product name with an image and a short text proposition. Simple, vibrant backgrounds help to shout over retail noise to stimulate market appeal.

ATTENTION. TRUST. DESIRE. ACTION: This is where the design, psychology and commercial ingredients combine to draw attention, present unique features, affirm brand trust and create desire – ultimately triggering the purchase.

The digital renders provided infinite control for this to be achieved – even the lustre of icing, the freshly baked crumb and, for the dunkers, the glossy gloop of melting chocolate – all proudly displaying their irresistible charm in Fox’s family of choice.